When Charters Compete You Win

It seems like you can't go anywhere in aviation these days without hearing about Virgin. From Space tourism to sponsoring around the world flight, they seem to have their hands in everything. Well now you can potentially add one more thing to the list, the charter business. Virgin Charter, a "beta" project from the Virgin parent company is attempting to put a different spin on how you book travel on chartered aircraft.

While the site isn't operating yet, a brief tour reveals that the idea is pretty straightforward. You submit your proposed itinerary, wait for carriers to bid on your trip and then decide and fly from there. Express Jet airlines seems to be one of the first partners in the venture, and we can only assume that more will follow.